Hi, I’m Pablo Baretto
As a software engineer with over 20 years of experience architecting and building large-scale data systems for companies such as Orange Telecom and Telefónica, I have spent the recent years designing and shipping production-grade AI applications for numerous mid-market teams.
Over the last half-decade, I’ve seen the same challenges come up again and again…
- CTOs struggling to define where AI starts, how it fits their company and what the real ROI is.
- Promising prototypes that look great in demos but fall apart (or become unreliable) once they hit real production.
- AI outputs drifting, hallucinating, or showing biases at the worst possible moments.
- Strong engineering teams that still aren’t using AI tools and practices to work 10× faster.
That’s exactly why I now focus on helping mid-market companies turn those challenges into practical, production-ready AI.
How I can help
Your First AI Win
You see competitors moving ahead with AI and need a clear path that doesn’t risk your core operations or reputation.
I help you build an AI roadmap by selecting a non-critical business process and architecting a production-grade, low-friction solution. This allows you to gain familiarity with AI implementation through a low-risk project that protects your professional reputation while creating a foundation for future scaling.
Production-Grade AI Architecture
You have a solid AI idea or working demo, but you’re worried about it falling apart when it needs to scale in real production.
I help design the architecture from day one so scalability, security and reliability are baked in, no wasted time or budget turning a prototype into something that can actually can run at scale.
Data-Driven AI Evaluation System
Your AI application looked great in demos, but hallucinations, biases and unexpected errors are blocking it from going live.
I work with you to analyze your specific failure modes and build automated evaluations that catch problems before they reach your users.
AI Engineering Acceleration
Your developers and infrastructure folks excel at what they do, but they’re not yet using AI tools and practices to boost their performance 10x.
I provide hands-on, customized guidance so your team can work noticeably faster and smarter.